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Born in NYC, WEERDO GREW UP SPENDING SATURDAYS WITH HIS FASHION IMPRESARIO FATHER AT BARNEYS AND HIS PASSION FOR style WAS BORN. WEERDO is a larger-than-life personality, often called “The FAME HITMAKER” in the boardroom. He has been a long-time stealth secret weapon for fashion royalty, his influence on the fashion industry is undeniable and always disruptive. He is the OG architect of A-LIST ALLIANCES, masterminding matches for the biggest stars with the biggest brands. Kicking off his career when CFDA boss Fern Mallis brought him onto the founding team for 7th on Sixth New York Fashion Week, he always saw fashion as entertainment and wanted to bring it the Hollywood vibe—and he did just that. With the launch of NARS Cosmetics, he made it a global obsession. Next, he turned the Victoria’s Secret Angels from supermodels into superheroes. WEERDO became widely credited for putting fashion entertainment on the map, and the rest is history. He has since been sculpting fashion brands into market dominators for decades. His inspiration stems from his appreciation of milestone moments in his career; like his teen beauty community launched during the pandemic that became acclaimed from The New York Post to The New York Times. Always spotting talent first, he put Kim Kardashian in a magazine long before she went viral and hooked up with Ed Hardy way before the bling. WEERDO’s the guy who’s had late-night biz pow-wows with fashion icons like the Versace siblings and the Material Girl herself. His Midas touch has delivered over $5 billion in ROI. As he Blazes his trail, WEERDO has been impacted and inspired by relationships with celebrated titans like E! Founder Larry j. Namer, Style goddess Patricia Field, music honcho tom zutuat and design star ty bowers.